About
Amanda
"The most creative act you will ever undertake is the act of creating yourself." - Deepak Chopra
Above all else, I'm a determined, passionate mom with a hard work ethic.
I'm also a Florida-based marketing strategist and content creator with over a decade of experience in digital marketing. I love building campaigns and creating content for all industries and company sizes, whether for enterprise tech companies like Rimini Street or Gartner or small retail businesses like DanaTyler Jewelry.
Captivating and successful content requires more than a good story and fantastic SEO. Business strategy, branding, and design must always be top of mind. Luckily for you, these are areas I excel in. I hold a Bachelor's degree in Communications and a Master's in Digital Journalism and Design. Additionally, I am a Professional Certified Marketer® in Content Marketing, certified by the American Marketing Association.
If you're looking for ordinary, I'm not your candidate. But if you're looking for extraordinary, let's create some magic together.
Education
2021-2022
M.A. Degree
Digital Journalism & Design
University of South Florida
Completed the master's program that blended web publishing and design, social media, multimedia production, and information graphics. Courses focused on teaching superior writing and presenting skills in today's content-saturated society.
2010-2014
B.A. Degree
Communications
Florida Gulf Coast University
Explored communication theory and application from numerous perspectives including: intercultural communication, interpersonal communication, persuasion and rhetoric. Courses focused on developing solid oral and written communication skills.
Job History
May 2024 - Present
Digital Content Writer
Rimini Street
Oversee the company's web and digital presence, including an effective social strategy. Write web and design copy to support global campaigns. Work with marketing, sales, legal, and HR departments to boost company ROI and employer branding.
Jul. 2022 - May 2024
Content Writer & Strategist
Eptura
Strategized and wrote content about the latest workplace trends. Interview SMEs for thought leadership pieces. Wrote e-books to support brand awareness and product launches. Regularly partnered with other marketing teams, HR, product, and sales departments.
Oct. 2019 - Mar. 2022
Communications Specialist
Gartner
Supported the Peer Insights re-brand after a significant merger. Wrote promotional material for the team, including emails, monthly newsletter, blogs, and video scripts. Wrote social copies, designed social cards, and managed the department's content calendar.
Apr. 2018 - Oct. 2019
Creative Director
DanaTyler
Oversaw and managed marketing and communications, including a team of 4-6 employees. Wrote, designed, and executed both DanaTyler company websites. Headed up all social media and digital marketing campaigns.
Jan. 2014 - Mar. 2018
Marketing Manager
Destiny Media Corp
Wrote social copy and blog posts for businesses. Designed and partnered with outsourced web developers to create and write website content. Was responsible for editing and approving business blog posts and promotional articles.
AMA Professional
Certified Marketer®
Certified by the American Marketing Association as a Content Marketing Professional.
The PCM® Content Marketing certification course consists of 6 core modules and 38 electives focusing on maximizing content marketing execution through performance metrics. Due to this, I can offer you the skills needed for strategy, planning, production, promotion, and measurement. These include:
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Use Content for Effective Lead Gen
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Align Content with Marketing Funnel
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Editorial Calendar Design
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Storytelling and Content Production
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Multi-Channel Content Creation
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SEO and Distribution Best Practices
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Metrics, Measurement, and Optimization
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Content Marketing ROI
Employee Recognition July 2023
Trust is Transparent Award
Nominated and voted for by peers and leadership. The Trust is Transparent award embodies the employee colleagues find the most trustworthy to collaborate with on work projects.