Amanda
Ford,
M.A. Journalism and Design,
Content
Creator & Marketing Strategist
Anyone can say they're a marketing specialist. But, what makes for truly successful communication is a well-defined content strategy.
Content isn't only about the grammar or design but the purpose and approach behind it. A content creator must understand the assignment, enjoy the work, and execute the job, whether the content is organic or paid media.
You will interview many individuals. Many will appear qualified, but you must consider that marketing has changed drastically in recent years. You don't just want someone with a nice-looking resume. After all, looks are deceiving. You want someone who sees the big picture and understands that marketing and content strategy lies in the details.
Blogs
Gain brand and product visibility through current trends.
Social Media Content
Help support Rimini Street's social media, including LinkedIn strategy, design, and copy.
E-books
Support product launches and industry trends.
AI in Content
AI writing tools are a major game changer for generating content. But while AI can handle large amounts of data, it has weaknesses: It lacks persuasion, empathy, or emotional intelligence. The human element must still be present to utilize the produced content, with real-world factors considered.
As AI evolves, so does search engine optimization. Your goal is to improve your SEO with better quality content. To achieve this, your focus must remain on providing value to human beings and human readers rather than exactly what AI outputs. Yes, AI is beneficial, but only when used correctly.
Hire a strategist who can properly harness AI in content creation. Here are the top 4 ways I can achieve that for your brand
#1
Unique Outlines
AI writing assistants help brainstorm ideas and generate outlines for content. They can propose ideas and perspectives you or I might not have considered.
#3
SEO Optimization
With AI, I can give you hyper-actionable and personalized tips to improve your SEO, ensuring your content has a high ranking.
#2
Converting Headlines
Captivating headlines leads to more visibility and success for your company's content. By partnering with AI, I can help your click-through rate go through the roof.
#4
Double the Output
Leveraging AI saves a lot of time, allowing me to produce double the content and focus more on creative work and strategy.
Multimedia
Journalism, Graphic Design, and Storyboarding
